SRG Monthly Archives: August 2014

TAGS: Digital

101: Campaign Pitfalls of “Contextual” Digital Advertising

Contextual targeting has been around for a while (all the way back to the late 90’s, in fact), but recent advancements and new options have seen more and more political campaigns using this type of digital advertising to take advantage of a news cycles or reoccurring campaign narratives. In simple terms, contextual targeting allows the advertiser to place ads on …[read more]

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TAGS: Digital

5 SRG Clients That are Dominating Facebook

At SRG, we’re proud to serve some of the best and brightest candidates in the field today. You might say that we’re biased, but they have the Facebook presence to prove it. Here are just a few of our top-performing clients, and a couple of reasons why their winning messaging and supporter engagement will take them over the finish line on Election …[read more]

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