SRG Archives: Branding

Next Level Campaigns

When it comes to running a successful campaign today, blending in is not an option. Quite frankly, it is harder and harder to get voters attention. And they can tell when you are simply “mailing” it in or pushing the envelope on cutting-edge design and messaging. That is why your brand and messaging must stand out and leave a lasting …[read more]

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TAGS: Branding

Building Better Brands

It’s simple. Type out a name. Make it red, white, and blue. Add a waving flag or maybe an elephant. And you have a brand new logo for 90% of all campaigns. It’s the way it’s been done for all too long, so it has to to work, right? Well, no. In order for your campaign to stand out, you …[read more]

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