Congressman Doug Collins, one of Georgia’s most influential conservative voices, faced an onslaught of primary challengers this cycle that were threatening to force the race into a runoff. Unfortunately for his opponents, Congressman Collins and SRG were prepared for battle.
Capitalizing on the congressman’s popularity and well established brand within his district, our team developed a direct mail plan that included a magazine highlighting his accomplishments and, of course, a few fun hits on his highest profile opponent. (We even received some earned media with our What Can Broun Do For You mailer.)
In the end, Collins enjoyed a resounding victory, receiving over 60% of the vote in a 5 way race – avoiding a long, costly runoff.