In early 2016, SRG was prepared to take on Governor Mike Pence’s reelection campaign in Indiana. But things suddenly changed course in July when Donald Trump announced Governor Pence would be his running mate.
Preparation out the window, SRG went to work for the new GOP nominee, Lt. Gov. Eric Holcomb. We worked with the campaign to quickly identify underperforming voter segments and developed positive and contrast messaging for this condensed effort.
In November, Holcomb became the new Governor of Indiana capturing 52 percent of the vote in one of the most competitive races in the country