Putting a fresh face on a fiery issue

Sometimes hotbed political issues cause us to shut down and tune out even the most credible campaigns. Too much heightened controversy or over-the-top rhetoric desensitizes an otherwise receptive audience.

That’s why when the Stoneridge Group was asked to refresh the Georgia Life Alliance’s website and branding, we wanted to make sure their message would resonate with more than just traditional pro-life advocates. Our creative team supplemented strategic content with compelling visuals to convey a fresh narrative that appeals to a new audience.