From the fall of 2023 through Election Night, pundits and politicos claimed that Republicans were likely to lose the House – even an incumbent Republican Congressman in Texas last September predicted victory to slip through conservatives’ hands because we failed to message effectively to critical swing demographics. The critical necessity of winning these key audiences is why thr Congressional Leadership Fund turned to Stoneridge Group to drive their direct mail efforts in the most closely contested House races in the nation.
Using the highest quality data cultivated from the most accurate polling available, SRG launched an unrelenting assault in mailboxes. Our mail plan tracked regular brushfire polling and pushed moderate voters to vote red – even in Congressional districts that were won by Kamala Harris.
From developing messaging that resonated with our target audience to establishing an insurmountable cadence of mail flow, SRG and CLF worked together to provide historic victories that will allow House Republicans to deliver on the Trump Mandate in Congress through 2026.