When Georgia GOP’s leadership sought to redefine its identity, the stakes were high. The goal was clear: reimagine the Georgia GOP as a contemporary and aspirational brand. The party needed to resonate with core conservatives while broadening its appeal to minority Republicans, younger voters, suburban families, and key donors.
With a new slate of leadership, the Georgia GOP offered an environment eager for innovation. However, the task required an intricate balance: designing a brand that reassured long-standing members while simultaneously reaching new audiences. SRG tackled this challenge by blending timeless design elements with fresh, bold visuals that resonated across demographics.
