Advocacy Meets Action
Heritage Action for America approached Stoneridge Group to help launch their first foray into electioneering in almost ten years. During the 2018 election cycle, Heritage Action chose to engage in 13 key congressional districts across the country to support their allies and protect a conservative majority. As the sister organization to The Heritage Foundation, Heritage Action was uniquely situated to combine top-notch conservative research with the passion of grassroots conservatives to impact these critical elections.
Stoneridge worked closely with Heritage Action to develop a theme for this national campaign. Our team designed three thematic concepts from which to choose – each offering a clever, creative take on the issue of tax cuts. Creating a brand that is unique, attractive, and ubiquitous across all 13 districts, and all digital and print platforms, was the critical first step.