HANDOUTS THAT STANDOUT
It’s late March and you’re at your first campaign event, ready to rally support for your candidate. Large crowds are gathering around you. A sea of voters, volunteers, and donors. You scope the crowd for your first potential supporter.
Finally, a couple walks past and you make eye contact.
It’s go time.
You nervously stretch out your arm, palm sweaty, ready to present your gift to them. A standard 8.5 x 3.5 palm card with a head shot and bullet points outlining your 16 point plan to make America great again. The woman smiles, says “Thanks!”, and continues to walk on.
Victory! You’ve done it. You have just solidified another vote for your candidate.
…But wait, as they walk on they appear to veer towards the nearest trash can. Why? They have nothing to throw away.
And then it happens as if in slow motion. The polite woman that took your card, who seemed so ready and willing to take up your cause and fight with you side by side until Election Day drops your handout in the trash.
Your roller coaster of emotion ends in total devastation. We’ve all been there.
And that’s why SRG creates campaign literature that breaks the mold. Compelling handouts won’t get thrown out.