SRG Excels in Politico’s Mobile Website Test
Let’s be honest, how much time do you spend on your smart phone?
If you are anything like us at SRG, it’s a lot. In fact, an average of 50% of web traffic in America is now taking place on mobile phones.
With this in mind, we set out to ensure that all SRG developed sites are mobile responsive, meaning that no matter the size of a user’s screen size, our sites look amazing and are friendly to navigate.
Although it may seem bizarre to ignore half of your site’s traffic, candidates all over the country are still using websites that fail this test and Politico took the time to point out the good, the bad, and the ugly.
We think you’ll be happy to know, all SRG clients tested by Politico, fell into the good category.
How campaigns are losing the mobile war
Democrats and Republicans both talk a big technology game, but many of their 2014 candidates have a shortcoming that appears to be leaving money and votes on the table.
The culprit: bad mobile websites.
A POLITICO analysis of mobile sites for about 40 competitive House and Senate races found that a majority were plagued with missed opportunities for campaigns trying to find volunteers, donors and voters. The no-nos range from clunky pages that frequently crashed or weren’t formatted properly to content that was just too tiny to read.
Another big problem often discouraged by some political consultants: multiple pages of navigation before a potential donor can hit the send button with their all-important credit card numbers.