Club for Growth
- Direct Mail
- Campaign Strategy
When Congressional redistricting took place after the 2020 Census, some states were forced to draw incumbent members of Congress into the same district. When this occurred in West Virginia, Club For Growth was faced with losing a key ally in Washington to a member-on-member Primary. That’s why they turned to Stoneridge Group.
Using compelling design and voter targeting, we contrasted two sitting members of Congress with more than a dozen direct mail pieces to highlight Alex Mooney as the clear conservative choice. On Election Night, Congressman Mooney won with a 20-point margin and Club For Growth kept one of their strongest allies.