Conservative Action Fund
- Direct Mail
- Custom Website
- Digital Strategy
- Online Engagement
- Video Ads
After redistricting, Florida’s new 15th Congressional District became the most competitive district in the state. When Conservative Action Fund needed to make sure Democrats didn’t flip this seat, they knew Stoneridge Group’s expertise with electing the most conservative members of Congress was exactly what they needed.
We developed a comprehensive messaging campaign that would highlight the conservative credentials of their candidate, then-Secretary of State Laurel Lee, to make her stand out as a conservative champ in a crowded primary. Then, using not only print and digital advertising but also reaching hundreds of thousands of voters with search and video ads, we executed a strategic campaign to turn out the most conservative voters.
Laurel Lee sailed through a 5-person primary with over 41% of the vote, then trounced the Democrats in November by a whopping 58.5-41.5 margin – delivering a win that put the House back in conservative hands.
Nothing speaks like a candidate’s own voice. And targeting voters with video advertising on Facebook and YouTube is like gasoline on your GOTV flame.