Georgia Governor
Client:
Georgia Governor Nathan Deal
- Branding
- Campaign Strategy
- Print Design
- Direct Mail
- Custom Website
- Digital Strategy
- Online Engagement
- Photography
Stoneridge Group used unique branding, innovative digital strategies, micro-targeted voter contact, and more than 40 years of collective consulting experience to help propel Congressman Nathan Deal into the Governor’s office and a successful re-election campaign. During the re-elect, Stoneridge delivered millions of pieces of direct mail and served millions of online display and pre-roll advertisements to help defeat Jason Carter, a nationally-financed candidate and grandson of former President Jimmy Carter, by a margin of 52.7% to 44.9%.
In addition to developing comprehensive branding for the campaign, its coalitions, and initiatives, Stoneridge designed branding for the inaugural branding and for special projects like Servant’s Heart and the gubernatorial transition.
Targeted direct mail remains the most effective way to reach voters.
A comprehensive online presence includes using custom crafted website to drive donations and content and creative microsites to engage voters on specific fights.
Social media is king when it comes to persuading voters. Using cohesive branding and creative content to reach, engage, and convert online voters is critical.
Video is predominately the favored media online, and SRG is here to help. We help define your campaign, or your opponent, through short and engaging video content that is inexpensive and often included in your monthly fee.
Stoneridge works closely with your campaign to develop and execute innovative initiatives like The Servant’s Heart or a comprehensive grassroots guide for volunteers.