We are proud to have worked with Heritage Action to execute a large scale effort targeting 13 congressional districts across the country during the 2018 election cycle. Our “Tax Cut Champs” campaign featured an omni-channel advertising effort including TV, digital ads, and direct mail. Our strategy prioritized turning out low propensity Republican voters and persuading those who were undecided to vote for our candidates. This microtargeting strategy, messaging, and branding proved effective, helping leaders like Andy Barr in Kentucky and Ann Wagner in Missouri survive the Blue Wave that rolled across the country.