Heritage Action for America

  • Branding
  • Campaign Strategy
  • Custom Website
  • Digital Strategy
  • Online Engagement
  • Direct Mail
  • Television

We are proud to have worked with Heritage Action to execute a large scale effort targeting 13 congressional districts across the country during the 2018 election cycle. Our “Tax Cut Champs” campaign featured an omni-channel advertising effort including TV, digital ads, and direct mail. Our strategy prioritized turning out low propensity Republican voters and persuading those who were undecided to vote for our candidates. This microtargeting strategy, messaging, and branding proved effective, helping leaders like Andy Barr in Kentucky and Ann Wagner in Missouri survive the Blue Wave that rolled across the country.

Twelve custom websites ensured that each candidate’s online ads could be tracked and quantified by the client.
District specific data and stories helped elevate these landing pages to serve as actionable websites for grassroots activists.
Targeted mail pieces to each district elevated the tax reform fight and bolstered support among conservatives and moderates.
Aggressive digital and television buys featuring custom ads helped each respective candidate push back online against the attacks they faced.
Stoneridge Group designed and developed custom scorecards for Heritage Action, giving activists a valuable platform to understand what is happening in Washington.
Our custom scorecards present the latest House and Senate votes as well as Heritage’s issue positions and legislative goals.