Kansas HRCC

Client:
Kansas HRCC

Role:

Branding
Direct Mail
Campaign Strategy
Digital Strategy
Online Engagement

When the Kansas Republican House Campaign Committee (HRCC) was faced with holding onto their super majority in the State House after redistricting in 2020, they turned to Stoneridge Group. They knew we manage large-scale committee efforts with the same fine-tooth comb attention to detail as with our flagship individual candidate campaigns, and they trusted us to deliver.

With nearly a dozen competitive races targeted for protection or pickup, Stoneridge executive a direct mail campaign with more than 100 custom mail pieces delivered to nearly half a million mailboxes across strategically targeted audiences. Those audiences were then turned into digital targeting lists and messaging was reinforced with a digital campaign that drove the key points home. The result? The Kansas House Republicans overperformed other Republicans statewide and still hold a super majority in 2023.

When you need to catch the attention of voters in a saturated election cycle, eye-catching and visually compelling designs stand out and make your campaign memorable.

Don’t stop at the mailbox. With cutting edge data and research, we match mail audiences with digital audiences to deliver a comprehensive campaign so voters see your messaging wherever they are.

You don’t have to choose between quality and quantity. Whether you’re trying to reach 5,000 voters or 500,000 voters, innovative designs paired delivered strategically over a custom mail plan is a major key to victory.