YOLO: Tips for Reaching Millennial Voters on Facebook
Our record speaks for itself. We’re story cultivators, with a world-class technical edge.
Pew Research put some hard numbers behind what was a pretty decent assumption, publishing a study that showed millennials, voters born between 1980 and 2000, receive most of their political news from Facebook. While their parents and grandparents, are local and cable news addicts, 18 to 34 year olds get...FULL STORY
This month the Georgia Republican Party gathered activists and party leaders from around the state for their annual convention. These events are a time to plan for upcoming elections and party initiatives, but also to recognize the hard work of volunteers who's efforts lead to victory. For the event, the...FULL STORY
While much has been said about micro-targeted, data based advertising (and rightfully so), there may be a role for other channels of targeting that are less data driven - especially in niche circumstances. Targeting digital advertising by geography can be particularly effective for a self-contained and captive audience when broader...FULL STORY
Hal Heiner and his campaign are top a top notch organization, putting a Frankfort outsider and proven job creator into top contention for the Bluegrass state’s governor’s mansion. As the race for the Republican primary enters it’s final weeks, we wanted to share the website that SRG built for their campaign. The site (halheiner.com)...FULL STORY
Every successful politician was at one time a first-time candidate. If this cycle is your first foray on the ballot, it’s likely that you’re a little overwhelmed by the prospect of your upcoming election. The entire process can be confusing, arduous, and taxing to both you and your family. At...FULL STORY
At The Stoneridge Group, we’re obsessed with creating a bright future by solidifying yours.
The Founder and Managing Principal of the Stoneridge Group, Jay Williams has spent 15 years encouraging SRG clients to embrace creative messaging coupled with disciplined execution and innovative targeting techniques to help them achieve victory.
Jay has served premiere officeholders and candidates on every level, from President to Governor to Congress to State House. Even County Coroner.
Under his direction, the Stoneridge Group has set the standard for excellence in political communications and has helped over 80% of his clients claim victory on Election Day.
Named a “Rising Star” by Campaigns & Elections Magazine in 2004, Jay was recently named to Campaigns & Elections inaugural “Influencer 500″ list of the nation’s top campaign operatives, and one of only five Republicans chosen from Georgia.
Raised in Alaska and the Pacific Northwest, Jay enjoys playing hockey and following the Seattle Seahawks. Jay and his wife Lindsey are the proud (and tired) parents of their newest family addition, little red-head Knox.
Trip Radtke is a proven voter contact expert, whose strategic consultation has helped elect conservatives at all levels of government. As Principal, Trip guides the Stoneridge Group (SRG) in the areas of franked mail, advocacy groups, and statewide races.
Trip joined the SRG in 2003 after serving on the legislative staffs of Congressman Paul Ryan and Mike Pence. Trip’s unique background in policy, speech-writing, and research make him a valuable member of our clients’ campaign teams.
In 2010, Trip played an important role in the election of Georgia Governor Nathan Deal, helping drive the campaign’s direct mail strategy and message.
Trip and his family live in Suwanee, Georgia.
With over 16 years experience working on political campaigns, Michael has developed a unique standard for political messaging.
Michael has worked for the National Republican Congressional Committee (NRCC), where he recruited candidates and served as a Regional Political Director, and the Republican Party of Kentucky, where he served as the Executive Director. Michael has also spent many years in the trenches of political campaigns. He has managed highly competitive Gubernatorial and Congressional campaigns and advised hundreds of candidates in over 20 states. He also logged time at the highly-respected Washington, D.C.-based polling firm, Voter/Consumer Research.
At Stoneridge Group, Michael has worked with numerous State Parties, and federal and state candidates. His advice is aggressive, straightforward, and direct.
Michael and his wife, Beth, live in Louisville, Kentucky, where he spends his time chasing around his two kids, Madeline and Charlie.
Senior Vice President
Kyle Robertson has spent over 13 years building a reputation for delivering successful results for top-level campaigns in some of the most competitive environments.
Having recently served as Campaign Manager for the successful re-election of Michigan Governor Rick Snyder in one of 2014’s toughest campaigns, Robertson also managed the winning Gubernatorial campaign of Mike Pence for Indiana in 2012, and served as Executive Director of the Indiana Republican Party. He also served the National Republican Congressional committee as the Midwest Field Representative and managed Congressional races in Missouri and Kansas.
Kyle Robertson has delivered successful results for Governors, Members of Congress, the National Party Committees, State Republican Parties, and state and locally elected officials all over the country.
Kyle and his wife Mary live in Ann Arbor, Michigan with their two kids, Nolan and Ella.
Vice President, Digital Media
Phil Vangelakos oversees Stoneridge Group’s (SRG) digital focus, including interactive media, online strategy, media buying, and analytics. Phil is a recognized digital communications expert with a history of leveraging cutting-edge trends in technology, traditional and social media, strategic communications, branding and research.
Phil has a proven reputation in uniquely positioning candidates and committees to achieve success on Election Day. For more than ten years, Phil has managed and advised campaigns in Florida, including the successful campaigns of Rep. Tom Rooney (2008) and Attorney General Bill McCollum (2006). Prior to joining SRG in 2011, Phil co-founded Brushfire Digital, a digital consultancy for GOP candidates and committees.
In 2012, Phil led digital strategy for the Georgia Charter School Association’s campaign to pass a historic statewide charter school amendment.
Director of Strategy and Messaging
Josh Bailey is a seasoned political operative who brings a decade of campaign and Capitol Hill experience to the Stoneridge Group. He has been involved in every aspect of campaigns – from management to messaging to grassroots – and helped lead them to victory throughout the country.
Josh got his start as a Field Director for Congressman Ric Keller’s initial campaign. He then worked in the Congressman’s Washington office before returning to Florida to successfully manage his reelection campaign.
Prior to joining the Stoneridge Group, Josh most recently led voter contact efforts for the North Carolina and Mississippi Republican takeovers of their respective House of Representatives. He also assisted in Philip Gunn’s successful campaign for Speaker of the Mississippi House.